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The purpose of ECONI.ORG

Most people are influenced by fashion and trends even though not everybody would readily admit it. But the truth of the matter is, the advertisements in the media do leave their footprint. And, ultimately they impact our decision making-process prior to or as we are in the process of buying an item. Clothing and fashion is no exception, as a matter of fact, studies have clearly indicated that especially in this area consumers tend to buy products that were driven by effective marketing campaigns.

ECONI.ORG’s purpose is to provide you with all the details that you need so you can make an educated decision as to whether or not you want to buy a certain product or further explore the merchandise of a specific brand. Our goal is to report as objectively and neutrally as possible, but with a human and authentic touch. So we will certainly share our opinion.


The fact of the matter is, we are just a regular family with two teenaged daughters, so you can imagine that brands, trends and fashion do play an important role in our household. Now, when we are talking about fashion, we mean ‘affordable fashion’ not the exquisite products by the top designer brands with ridiculous price tags. That is not in our league and not within the scope of ECONI.ORG. The idea to start a website that is dedicated to review and report about affordable fashion and clothing in general originated when my older step-daughter showed me a video she had made about a hair product. I thought it would be extremely valuable to have a resource that would allow one to read up on the shopping experience of other customers as they went online, looking for a product and then made a purchase.

What specifically does ECONI.ORG do?

We go online and buy items from fashion brands. We then provide you with a testimonial of our shopping experience, specifically reporting on aspects such as:

– Customer friendliness of the website

– Ease of navigating through the website

– Quality of the product descriptions

– Ease of the ordering and payment process

– Shipping costs and delivery times

– The product itself

– Customer support services

– Return policies

– Etc.

Alright, that’s it. We strongly encourage you to provide us with your feedback either in general or to specific testimonials. Also, we always welcome constructive criticism, please use our contact form to drop us an email and we will answer promptly. Thank you very much for visiting us ECONI.ORG. We hope you will visit us often! If you don’t find a product this time, visit us again. As our site grows, we will be adding new product reviews! If there is a specific product or online shop you would like us to review, please send us an email.  Your request may well appear on ECONI!

All the best from the ECONI family and Happy Shopping!






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